Longevity to take retail space in Atlas after having opened in 2017 on east side
Nashville-based businesswoman Christine Anguiano is targeting a July opening in Germantown for her Longevity, a women’s active wear boutique shop that got its start on the east side.
Anguiano (pictured) will operate the shop from 650 square feet at the soon-to-open Atlas Germantown. The five-story mixed-use structure has an address of 200 Madison St. and offers 95 apartments.
Terms of the lease with co-developers/co-owners Grove Park Land Co. (Brentwood) and Delray Ventures (Charlotte) are not being disclosed.
Anguiano bills her business as the only of its type in Nashville to offer exclusively women’s active wear. She carries about 15 brands.
“The retail scene in Germantown is growing,” she said. “The neighborhood has a density of people and residential buildings, so there is a need for retail.”
Anguiano cited Abegnedo, Alexis + Bolt and Poppy & Monroe as helping drive the Germantown retail scene.
“Germantown is becoming a walkable neighborhood for shopping,” she added.
A Tennessee native who returned to Nashville in 2013 from California, Anguiano opened Longevity at The Shoppes at Fatherland in Five Points in October 2017. That business operates from a mere 325 square feet. She said she wanted a Germantown location to complement the East Nashville store.
“The current shop is going well, but I need more space,” she said, adding that the future Germantown store will allow her to offer her three part-time employees more hours and the chance for her to hire one or two more.
Anguiano said she wants to be as involved as much as possible with the future shop and is considering being open seven days per week, much like the existing store.
Anguiano said about 80 percent of her inventory will be clothing, with some studio socks, hats and gym accessories rounding out the offerings (click on View Gallery in the above image to see photos).
Atlas Germantown is located on the northeast corner of the intersection of Third Avenue North and Madison Street. The owners have tapped Elmington Capital Group to manage the residential component of the building and the retail services division of Southeast Venture (Jon Petty) to oversee the commercial space. Both are locally based.
Charlotte-based Cline Design served as architect, with Brentwood-based b3studio having provided design consulting. T-Square Engineering Inc., which is also based in Brentwood, handled land-use planning and civil engineering duties.
“We had several concepts to choose from,” Petty said of the Atlas space. “We really liked the idea of bringing Longevity Boutique to Germantown. They sell a very high-end brand of athletic wear, and Christine has a great entrepreneurial spirit that we feel fits the building and the neighborhood.”